OMG Live is a new youth brand created by EMO in 2014.
EMO formed collaborative partnerships with NEC Group, Arts Council England, University of Wolverhampton and West Midlands Music Education Hubs, to provide young musicians with an experiential insight into the music industry – at a level that’s just not available through the traditional education route.
This culminated in EMO creating a large-scale event at the Forum, NEC targeting an audience of 12 – 16 year olds and their passion for music.
OMG Live was headlined by Lawson & Union J, and supported by a line up of an additional 14 youth bands selected from the West Midlands Education Hubs districts. All of which could enjoy the totally unique opportunity to play at an Arena style gig in front of a crowd of 4000+ of their peers.
OMG Live was nominated as a Gold Standard project by Arts Council England and nominated for a National Lottery Award.