Project Description

Diet Coke and Absolutely Fabulous – The Movie Launch

How we made Diet Coke a little more Sweetie Darling

To celebrate the launch of Absolutely Fabulous – The Movie. Twentieth Century Fox partnered with Diet Coke to create limited edition Diet Coke Absolutely Fabulous – themed Diet Coke bottles & cans.

Having worked previously with Twentieth Century Fox, we were approached to develop the initial designs. So inspired by the glitz and glamour of the much-loved comedy, the designs we created are pop art style images of Jennifer Saunders and Joanna Lumley as the stylish duo, Edina Monsoon and Patsy Stone. The limited edition packs and bottles were launched to coincide with the Absolutely Fabulous Movie which premiered to rave reviews in June 2016.