Island Delight

Bang On Brand worked with Island Delight, a product range from Cleone Foods, to evolve and strengthen its brand presence in a competitive food market. Building on the brand’s existing equity, BoB developed refreshed brand guidelines and delivered a bold, visually impactful marketing campaign designed to celebrate both flavour and cultural heritage.

Central to the work was the creation of the strapline, “Packed with flavour. Wrapped in heritage”, capturing the essence of Island Delight’s authentic Jamaican roots while reinforcing its appeal to modern consumers.