Fetch.AI

Bang On Brand took the reins on the launch campaign for ASI: One by Fetch.ai, bringing their signature blend of clarity, creativity, and just the right amount of charm. Designed as a personal AI assistant concierge, ASI: One handles the everyday juggling act - everything from managing calendar appointments to booking flights or snapping up those must-have concert tickets before they sell out.

BoB crafted a campaign that cut through the noise, making the tech feel not only powerful but genuinely useful (and dare we say, a little bit life-changing), all without a hint of unnecessary faff.